Rob Alderson

VP of Content at WeTransfer


Rob Alderson started off as a newspaper journalist before joining It’s Nice That in 2011 where he spent four years overseeing its website, magazine and events as Editor-in-Chief. He has also written for The Guardian, Creative Review, Dezeen, The Financial Times Magazine and

In 2016 he moved to Amsterdam to head up WeTransfer’s new content department. Rob frequently speaks on content creation and development, the role of inspiration, and the relationship between content and marketing. Previously he has spoken at Here London, Glug London, Creative Mornings Amsterdam, CPH:DOX in Copenhagen and Offset Dublin.

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