Head of CRM at HelloFresh
Florian Bonnet is Head of CRM at HelloFresh, the leading global provider of fresh food at home. In this position, he is responsible for the retention, engagement and reactivation of customer relations in all markets. Overall, the company has 850.000 active subscribers and delivered 23.9 million meals in the last three months of 2016.
Bonnet has a PhD in theoretical physics and worked as a strategy consultant at The Boston Consulting Group in Paris. Before he started working at HelloFresh, he was Lead Customer Intelligence & Data Science at Jumia, Nigeria’s No.1 Online Shopping Mall.
HelloFresh currently operates in the USA, the United Kingdom, the Netherlands, Australia, Germany, Belgium, Austria, Canada and Switzerland. HelloFresh delivered 23.9 million meals in the 3-month period up to 31 December 2016 to over 850,000 active subscribers. HelloFresh was founded in November 2011 and is based in Berlin. Additional offices are located in New York, London, Amsterdam, Zurich, Sydney and Toronto. HelloFresh was ranked as the fastest growing European company by the Financial Times based on revenue growth between 2012-2015.