THE CONFERENCE FOR GROWTH MARKETING INNOVATORS

Thursday 26th of October – Radialsystem V – Berlin, Germany

WELCOME TO SCALE17

THE CONFERENCE FOR GROWTH MARKETING INNOVATORS

Break with the past. Look to the future. SCALE17 explores today’s innovations and tomorrow’s possibilities in marketing, media
and more.

Hear from digital brands that are bridging the gap between old methods and the new. Get inspired with visionary talks and concrete insights. Discover lightning pitches from innovative tech startups.

From the rise of technology like programmatic and virtual reality,
to bold new approaches in creative and media, SCALE17 is the
go-to conference for marketers with one eye on the future.

SPEAKERS

MAIN STAGE

TECH LOUNGE

MAIN STAGE

8:30 – 9:30

Doors open & breakfast

9:30 – 9:40 am

Opening greeting – Matthias Riedl, DCMN

A warm welcome to SCALE17 by DCMN’s Co-Founder Matthias Riedl.

9:40 – 10:20

Unlocking innovation with design thinking – Corey Ford, Matter

Opening keynote

Why failed experiments are important by Corey Ford, Managing Director at Matter.

10:20 – 10:50

Creatives that convert – Sarah Moriarty, Blinkist

Case study

How to tell the right stories to boost growth by Sarah Moriarty, Head of Brand Marketing at Blinkist.

10:50 – 11:20

Influencer marketing vs traditional TV – Leetchi, Jimdo, Channel 4 & Richtig Cool GmbH

Panel discussion, moderated by Aaron Orendorff

Is influencer marketing the new TV advertising? A panel discussion with:

Benjamin Bianchet, General Manager at Leetchi
Hillevi Lausten, Head of Media at Jimdo
Chris Braithwaite, Agency Principal at Channel 4
Robin Blase, Founder and Managing Director of Richtig Cool

Moderated by Aaron Orendorff, Content Marketer & Forbes Top 25 Marketing Influencer.

11:20 – 11:50

Morning coffee break

11:50 – 12:20

Breaking into the ecosystem – Group L'Express, Media Impact & News UK

Panel discussion

Strategies for tackling the walled gardens of Facebook, Google and Amazon. A panel discussion with Jerome Perani, VP Growth & Partnerships at Group L’Express; Carsten Schwecke, Chief Digital Officer at Media Impact GmbH; and Ian Hocking, Head of Programmatic at News UK

12:20 – 12:50

Branding the app store – Adeline Lee, Clue

Case study

Using this untouched channel to position your brand by Adeline Lee, Director of Product at Clue.

12:50 – 13:50

Lunch break

13:50 – 14:30

Winners and losers in the programmatic game – Honeycomb, Integral Ad Science & Zalando

Panel discussion

Debating the merits of automation with: Moritz Wuttke from Honeycomb; Oliver Hülse from Integral Ad Science; and Zalando’s Andreas Antrup.

14:30 – 15:00

Corporate digital fitness – Claude Ritter, Book A Tiger

Case study

Why growth hacking is a bad idea by Claude Ritter, Co-Founder & CMO at Book A Tiger.

15:00 – 15:30

Building your optimal marketing tech stack – Readly, DEINHANDY. & Earlybird Venture Capital

Panel discussion

Best practices for digital brands with: Philipp Montgelas, CMO at Readly; Robert Ermich, Founder & CEO at DEINHANDY.; and Christian Nagel, Co-Founder and Partner at Earlybird

15:30 – 16:00

Afternoon coffee break

16:00 – 16:30

Augmenting reality – Fast Forward Imaging & VIRE

Panel discussion

Will virtual reality and augmented reality transform marketing? A panel discussion with Anna Rojahn, Founder at Fast Forward Imaging and Larissa Kyrion, CMO at VIRE.

16:30 – 17:00

The future is optimised – Sebastian Göritz, DCMN

Case study

What the big brands can learn from digital businesses with Sebastian Göritz, Director of Offline Marketing at DCMN.

17:00 – 17:30

Unlocking the blockchain - Richard Bush, NYIAX

Fireside chat

Can blockchain technology solve digital marketing’s supply chain problem? A Q&A with Richard Bush, Chief Product and Technology Officer at NYIAX

17:30 – 18:15

In defence of instinct – Rob Alderson, WeTransfer

Closing keynote

How creativity and inspiration fit into a data-driven marketing world with Rob Alderson, WeTransfer

18:15 – 18:30

Closing note & thanks

18:30 – 00:00

Aftershow networking party

Dinner and aftershow entertainment

TECH LOUNGE

10:20 – 10:50

Hyperlocal cross-device advertising – Carsten Frien, Roq.ad

How multi-touch attribution and cross-device technology are defining the future of advertising.

10:50 – 11:20

TV is great, but TV + digital is better – Guillaume Belmas, Realytics

How to boost the efficiency of TV-web campaigns.

11:20 – 11:50

Morning coffee break

11:50 – 12:20

CRM automation – CrossEngage & HelloFresh

From multi-channel- to omni-channel-marketing with Manuel Hinz, Founder & Managing Director at CrossEngage and Florian Bonnet, Head of CRM at HelloFresh.

12:20 – 12:50