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700+ attendees, over 30 expert speakers!
SCALE18 is happening on October 25, so make sure to grab your tickets here: www.scale18.co

This was SCALE17

SPEAKERS

MAIN STAGE

TECH LOUNGE

MAIN STAGE

8:30 – 9:30

Doors open & breakfast

9:30 – 9:40 am

Opening greeting – Matthias Riedl, DCMN

A warm welcome to SCALE17 by DCMN’s Co-Founder Matthias Riedl.

9:40 – 10:20

Unlocking innovation with design thinking – Corey Ford, Matter

Opening keynote

Why failed experiments are important by Corey Ford, Managing Director at Matter.

10:20 – 10:50

Creatives that convert – Sarah Moriarty, Blinkist

Case study

How to tell the right stories to boost growth by Sarah Moriarty, Head of Brand Marketing at Blinkist.

10:50 – 11:20

Influencer marketing vs traditional TV – Leetchi, Jimdo, Channel 4 & Richtig Cool GmbH

Panel discussion, moderated by Aaron Orendorff

Is influencer marketing the new TV advertising? A panel discussion with:

Benjamin Bianchet, General Manager at Leetchi
Hillevi Lausten, Head of Media at Jimdo
Chris Braithwaite, Agency Principal at Channel 4
Robin Blase, Founder and Managing Director of Richtig Cool

Moderated by Aaron Orendorff, Content Marketer & Forbes Top 25 Marketing Influencer.

11:20 – 11:50

Morning coffee break

11:50 – 12:20

Breaking into the ecosystem – Group L'Express, Media Impact & News UK

Panel discussion

Strategies for tackling the walled gardens of Facebook, Google and Amazon. A panel discussion with Jerome Perani, VP Growth & Partnerships at Group L’Express; Carsten Schwecke, Chief Digital Officer at Media Impact GmbH; and Ian Hocking, Head of Programmatic at News UK

12:20 – 12:50

Branding the app store – Adeline Lee, Clue

Case study

Using this untouched channel to position your brand by Adeline Lee, Director of Product at Clue.

12:50 – 13:50

Lunch break

13:50 – 14:30

Winners and losers in the programmatic game – Honeycomb, Integral Ad Science & Zalando

Panel discussion

Debating the merits of automation with: Moritz Wuttke from Honeycomb; Oliver Hülse from Integral Ad Science; and Zalando’s Andreas Antrup.

14:30 – 15:00

Corporate digital fitness – Claude Ritter, Book A Tiger

Case study

Why growth hacking is a bad idea by Claude Ritter, Co-Founder & CMO at Book A Tiger.

15:00 – 15:30

Building your optimal marketing tech stack – Readly, DEINHANDY. & Earlybird Venture Capital

Panel discussion

Best practices for digital brands with: Philipp Montgelas, CMO at Readly; Robert Ermich, Founder & CEO at DEINHANDY.; and Christian Nagel, Co-Founder and Partner at Earlybird

15:30 – 16:00

Afternoon coffee break

16:00 – 16:30

Augmenting reality – Fast Forward Imaging & VIRE

Panel discussion

Will virtual reality and augmented reality transform marketing? A panel discussion with Anna Rojahn, Founder at Fast Forward Imaging and Larissa Kyrion, CMO at VIRE.

16:30 – 17:00

The future is optimised – Sebastian Göritz, DCMN

Case study

What the big brands can learn from digital businesses with Sebastian Göritz, Director of Offline Marketing at DCMN.

17:00 – 17:30

Unlocking the blockchain - Richard Bush, NYIAX

Fireside chat

Can blockchain technology solve digital marketing’s supply chain problem? A Q&A with Richard Bush, Chief Product and Technology Officer at NYIAX

17:30 – 18:15

In defence of instinct – Rob Alderson, WeTransfer

Closing keynote

How creativity and inspiration fit into a data-driven marketing world with Rob Alderson, WeTransfer

18:15 – 18:30

Closing note & thanks

18:30 – 00:00

Aftershow networking party

Dinner and aftershow entertainment

TECH LOUNGE

10:20 – 10:50

Hyperlocal cross-device advertising – Carsten Frien, Roq.ad

How multi-touch attribution and cross-device technology are defining the future of advertising.

10:50 – 11:20

TV is great, but TV + digital is better – Guillaume Belmas, Realytics

How to boost the efficiency of TV-web campaigns.

11:20 – 11:50

Morning coffee break

11:50 – 12:20

CRM automation – CrossEngage & HelloFresh

From multi-channel- to omni-channel-marketing with Manuel Hinz, Founder & Managing Director at CrossEngage and Florian Bonnet, Head of CRM at HelloFresh.

12:20 – 12:50