THE CONFERENCE FOR GROWTH MARKETING INNOVATORS

Thursday 26th of October – Radialsystem V – Berlin, Germany

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WELCOME TO SCALE17

THE CONFERENCE FOR GROWTH MARKETING INNOVATORS

Break with the past. Look to the future. SCALE17 explores today’s innovations and tomorrow’s possibilities in marketing, media
and more.

Hear from digital brands that are bridging the gap between old methods and the new. Get inspired with visionary talks and concrete insights. Discover the startups pushing the envelope in adtech
and beyond.

From the rise of technology like programmatic and virtual reality,
to bold new approaches in creative and media, SCALE17 is the
go-to conference for marketers with one eye on the future.

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SPEAKERS

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MAIN STAGE

CASE – PROGRAMMATIC TV
What Europe can learn from the US experience

PANEL – WINNERS AND LOSERS IN THE PROGRAMMATIC GAME
Debating the merits of automation

CASE – CREATIVITY IN A DATA-DRIVEN AGE
Finding your brand’s voice in a saturated market

PANEL – AUGMENTED REALITY
Are AR and VR as transformative as we think?

CASE – HACKING VIRALITY
What makes content go viral?

Panel – Building your optimal marketing tech stack
Best practices from digital brands

Case – The future is optimised
Measuring indirect effects in offline marketing

Panel – Breaking into the ecosystem
Strategies for tackling the walled gardens of Google, Facebook, and Amazon

Panel – Social advertising
Where should you spend your ad dollars?

Panel – Influencer marketing vs. traditional TV
Is influencer marketing the new TV advertising?

TECH LOUNGE

Program TBA.
Expect lightning pitches and nuts-and-bolts talks from early stage
startups in the adtech space.

This is a draft program and subject to change at any time

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Networking Only

Regular

€19

Valid only for the Networking Party, starting at 6 pm.

Digital Brands

Early Bird

€89

€74.79 + €14.21 VAT
This ticket also includes access to the Networking Party.
Regular ticket price: €199

Service Providers

Early Bird

€399

€335.29 + €63.71 VAT
This ticket also includes access to the Networking Party.
Regular ticket price: €499

STUDENT TICKET

Regular

€29

Only for students with a valid student card

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SCALE17 is powered by DCMN, the growth solution provider for digital brands.
www.dcmn.com

Adeline Lee
Director of Product – Clue
View Adeline's LinkedIn profile.

Talk topic: App store optimisation.

Adeline Lee is the Director of Product at Clue, one of the world's most popular female health apps. With 10 years of experience in telecommunications and tech, she currently focuses on both marketing (ASO, localization and digital marketing) and product (definition, conceptualization, implementation and messaging strategy).

She previously worked as the Director of Global Partnerships for Telenor Group based out of Bangkok, leading social media partnerships with companies such as Facebook, Twitter and Wikipedia.

Anastasia Heilmann
Country Manager DACH – Leetchi
View Anastasia's LinkedIn profile.

As a Country Manager DACH, Anastasia is leading the internationalization of Leetchi, a platform for private crowdfunding and fundraising, in German speaking countries. She has worked in marketing, internationalization and PR in Berlin, San Francisco and in Paris, where she also co-founded the non-profit organization "Giving in Paris".

Anna Rojahn
Founder and Managing Director at Fast Forward Imaging

Anna is a serial technology entrepreneur based in Berlin. With degrees in Product Design as well as Brand and Innovation Management, she used to work as a Product Manager in the Luxury Goods industry, traveling back and forth between Germany and Asia.

Her current venture, Fast Forward Imaging, develops highly automated solutions for digitising physical products: founded in 2013, FFWI is a leading technology company in the space of automated image generation and processing. Beyond product photography, FFWI is active in developing concepts and solutions for Augmented and Virtual Reality applications such as Virtual Commerce.

Anna Rojahn also acts as speaker for the competence circle textil+mode of the Bundesverband Deutsche Startups in cooperation with the Gesamtverband Deutsche Textil+Modeindustrie.

View Anna's LinkedIn profile.

Benjamin Bianchet
General Manager – Leetchi
View Benjamin’s LinkedIn profile.

Benjamin Bianchet is the General Manager of Leetchi.com. He has a strong experience in digital marketing as well as working with agencies and advertisers. Before joining the Leetchi Group in 2011 as CMO, he worked at Google and Exalead. Benjamin graduated from IPAG Paris and ESC Grenoble business schools.

Claude Ritter
Co-Founder and CMO at Book A Tiger
View Claude’s LinkedIn profile.

Claude is co-founder and Chief Marketing Officer (CMO) of BOOK A TIGER, a digital facility management company, serving private and business clients in Germany, Switzerland, the Netherlands and Austria. Since its launch in 2014, BOOK A TIGER has raised approximately 20m EUR in venture capital and operates a network of >500 employed cleaners as well as dozens of other facility management companies that partner with BOOK A TIGER.

Prior to BOOK A TIGER, Claude co-founded Berlin based Lieferheld/Delivery Hero in 2010 and served 4 years as Chief Product Officer for Delivery Hero, the world’s largest food-ordering network present in 33 countries. Before Lieferheld, he spent 5 years as CEO of The NetCircle, a Shanghai based web company that develops and operates large scale community websites. He also co-founded DUQI, a Chinese real-time photo sharing site, and Aionics, a web agency based in Switzerland.

Next to being an entrepreneur, Claude is co-founder and partner at Cavalry Ventures, a Berlin early stage venture fund. Claude is originally from Switzerland, grew up in the town of Oberentfelden and studied Business Information Systems at the University of Applied Sciences Northwestern Switzerland.

Corey Ford
Co-Founder & Managing Director at Matter

Corey Ford is the Co-Founder and Managing Director of Matter, a start-up accelerator for entrepreneurs building scalable media ventures that create a more informed, empathetic, and inclusive society. Matter invests seed capital and provides intensive support through a human-centered, prototype-driven start-up accelerator in San Francisco.

Prior to Matter, Corey built Runway, a pre-team, pre-idea incubator for entrepreneurs at Innovation Endeavors. He also taught design thinking innovation at the Institute of Design at Stanford University, also known as the d.school.

Corey began his career in public broadcasting managing the production of 17 films for the PBS/WGBH series FRONTLINE, winning an Emmy and a duPont-Columbia Gold Baton Award. He earned an MBA at Stanford and was a Morehead Scholar at UNC-Chapel Hill.

Florian Bonnet
Head of CRM at HelloFresh
View Florian's LinkedIn profile.

Talk topic: Joint presentation with CrossEngage

Florian Bonnet is Head of CRM at HelloFresh, the leading global provider of fresh food at home. In this position, he is responsible for the retention, engagement, and reactivation of customer relations in all markets. Overall, the company has 850.000 active subscribers and delivered 23.9 million meals in the last three months of 2016.

Bonnet has a PhD in theoretical physics and worked as a strategy consultant at The Boston Consulting Group in Paris. Before he started working at HelloFresh, he was Lead Customer Intelligence & Data Science at Jumia, Nigeria's No.1 Online Shopping Mall.

About Hellofresh:
HelloFresh currently operates in the USA, the United Kingdom, the Netherlands, Australia, Germany, Belgium, Austria, Canada and Switzerland. HelloFresh delivered 23.9 million meals in the 3-month period up to 31 December 2016 to over 850,000 active subscribers. HelloFresh was founded in November 2011 and is based in Berlin. Additional offices are located in New York, London, Amsterdam, Zurich, Sydney and Toronto. HelloFresh was ranked as the fastest growing European company by the Financial Times based on revenue growth between 2012-2015.

Dr. Manuel Garcia-Garcia
Founder & CEO at The Advertising Research Foundation
View Manuel’s LinkedIn profile.

Dr. Garcia-Garcia is currently SVP, Global Research and Innovation at the Advertising Research Foundation. In this role, he works on mobile video ad effectiveness, cross platform advertising, multicultural marketing and other applications of neuroscience to advertising effectiveness.

Previously, as a Neuroscience Director at Nielsen, he worked with an integrated research team to ensure the scientific integrity of the company’s project pipeline. As a public speaker, his work has been featured in multiple industry events such as Advertising Week, ARF ReThink! and Audience Measurement, ESOMAR, Neuromarketing World Forum, Univision Leading the Change, Nielsen C360 among many other global conferences. Dr. Garcia-Garcia is also an Adjunct Professor of Consumer Neuroscience in the graduate school of NYU. He develops and delivers the curriculum of one of the first courses of its kind in a business school. He has developed a textbook in the field of Consumer Neuroscience, to be published by MIT Press.

Dr. Manuel Garcia-Garcia received his Ph.D. in Neuroscience from the University of Barcelona in 2009. At the conclusion of his studies, Dr. Garcia-Garcia received the prestigious Extraordinary Doctorate Award, from the University of Barcelona, in recognition of his premier scientific achievements during his training period.

Manuel Hinz
Founder & CEO of CrossEngage
View Manuel's LinkedIn profile.

Manuel Hinz is an experienced entrepreneur, consultant and interim manager with a track record of leading several e-commerce startups from the initial setup to a successful exit. As the Head of Corporate Development and interim CFO, Manuel accompanied the trade sale of DailyDeal to Google. Supported by Project A Ventures, he founded the price comparison site Toroleo (asset deal with Delticom AG) and consulted to several fast-growing e-commerce startups, such as Scarosso in the Interim CMO role. Beyond his operational experience, Manuel advises Earlybird Venture Capital and eTribes Connect.

In 2015, Manuel and Markus Wuebben founded CrossEngage, an open marketing platform that enables marketers to orchestrate their marketing communications across all channels.

Oliver Hülse
Managing Director CEE at Integral Ad Science
View Oliver's LinkedIn profile.

Oliver Hülse joined Integral Ad Science (IAS) as Managing Director for Central- and Eastern Europe in April 2017. Oliver is responsible for IAS’ growth in the CEE-Region. Previously, Oliver held the position of Managing Director at Rocket Fuel. Beyond Integral Ad Science, Oliver Hülse is committed to further establishing the topic of brand safety in the market, by informing and educating all relevant players within the advertising industry.

Oliver, a 44-year-old Hamburg local, has been in the media industry for more than 20 years. He started his career in digital media sales at German media companies such as Verlagsgruppe Milchstrasse and Tomorrow Internet AG, before being appointed VP International Operations at Interactive Media CCSP GmbH.

Philipp Montgelas
CMO at Readly
View Philipp's LinkedIn profile.

Philipp Graf Montgelas (48) is the Chief Marketing Officer (CMO) for Readly, a fast growing Swedish start-up offering unlimited access to hundreds of magazines for only €9,99 a month. Having started his career with Roland Berger Management Consultants and Loewe New Media the MBA graduate from Augsburg University co-founded the German subsidiary of UK based lastminute.com, one of the most prosperous European start-ups, in early 1999 with full responsibility as Managing Director until the end of 2001. In subsequent years Montgelas successfully managed the start of Onmeda.de as a Director with OnVista Media or restructured NetDoktor.de, Germany's biggest health portal as a Managing Director and Investor. With his extensive digital expertise, he has been a valuable independent management consultant and interim manager for start-ups, publishers and media companies to develop, grow and scale their digital business. Montgelas is married and a father of three children.

Sarah Moriarty
Head of Brand Marketing at Blinkist
View Sarah's LinkedIn profile.

Sebastian Göritz
Director of Offline Marketing at DCMN
View Sebastian's LinkedIn profile.

Volker Ballueder
VP Client Success at Rocket Fuel
View Volker's LinkedIn profile.

Volker is an expert in digital marketing, in particular, programmatic marketing, social media and data. He is currently VP Client Success and responsible for the Analytics and Operations division of all international regions at Rocket Fuel.

Prior to Rocket Fuel, Volker was involved with project work in the programmatic media sector (for agencies) and has established an industry-respected real-time bidding (RTB) provider (mexad/DataXu) in Great Britain. There he was leader of the English and international sales team, the account management team and the service team.

Furthermore, he has had a decisive influence on the company's success throughout Europe. Volker's early career was dominated by search marketing and agency roles, in which he developed digital marketing strategies for leading brands. Volker is a frequent speaker/presenter at leading marketing and advertising events such as IMedia, Future of TV Advertising, New Video Frontiers, OMMA RTB, Admonsters, Ad Trader etc.