SCALE18 is coming soon!
700+ attendees, over 30 expert speakers!
SCALE18 is happening on October 25, so make sure to grab your tickets here: www.scale18.co
This was SCALE17
MAIN STAGE
8:30 – 9:30
Doors open & breakfast
9:30 – 9:40 am
Opening greeting – Matthias Riedl, DCMN
A warm welcome to SCALE17 by DCMN’s Co-Founder Matthias Riedl.
9:40 – 10:20
Unlocking innovation with design thinking – Corey Ford, Matter
Opening keynote
Why failed experiments are important by Corey Ford, Managing Director at Matter.
10:20 – 10:50
Creatives that convert – Sarah Moriarty, Blinkist
Case study
How to tell the right stories to boost growth by Sarah Moriarty, Head of Brand Marketing at Blinkist.
10:50 – 11:20
Influencer marketing vs traditional TV – Leetchi, Jimdo, Channel 4 & Richtig Cool GmbH
Panel discussion, moderated by Aaron Orendorff
Is influencer marketing the new TV advertising? A panel discussion with:
- Benjamin Bianchet, General Manager at Leetchi
- Hillevi Lausten, Head of Media at Jimdo
- Chris Braithwaite, Agency Principal at Channel 4
- Robin Blase, Founder and Managing Director of Richtig Cool
Moderated by Aaron Orendorff, Content Marketer & Forbes Top 25 Marketing Influencer.
11:20 – 11:50
Morning coffee break
11:50 – 12:20
Breaking into the ecosystem – Group L'Express, Media Impact & News UK
Panel discussion
Strategies for tackling the walled gardens of Facebook, Google and Amazon. A panel discussion with Jerome Perani, VP Growth & Partnerships at Group L’Express; Carsten Schwecke, Chief Digital Officer at Media Impact GmbH; and Ian Hocking, Head of Programmatic at News UK
12:20 – 12:50
Branding the app store – Adeline Lee, Clue
Case study
Using this untouched channel to position your brand by Adeline Lee, Director of Product at Clue.
12:50 – 13:50
Lunch break
13:50 – 14:30
Winners and losers in the programmatic game – Honeycomb, Integral Ad Science & Zalando
Panel discussion
Debating the merits of automation with: Moritz Wuttke from Honeycomb; Oliver Hülse from Integral Ad Science; and Zalando’s Andreas Antrup.
14:30 – 15:00
Corporate digital fitness – Claude Ritter, Book A Tiger
Case study
Why growth hacking is a bad idea by Claude Ritter, Co-Founder & CMO at Book A Tiger.
15:00 – 15:30
Building your optimal marketing tech stack – Readly, DEINHANDY. & Earlybird Venture Capital
Panel discussion
Best practices for digital brands with: Philipp Montgelas, CMO at Readly; Robert Ermich, Founder & CEO at DEINHANDY.; and Christian Nagel, Co-Founder and Partner at Earlybird
15:30 – 16:00
Afternoon coffee break
16:00 – 16:30
Augmenting reality – Fast Forward Imaging & VIRE
Panel discussion
Will virtual reality and augmented reality transform marketing? A panel discussion with Anna Rojahn, Founder at Fast Forward Imaging and Larissa Kyrion, CMO at VIRE.
16:30 – 17:00
The future is optimised – Sebastian Göritz, DCMN
Case study
What the big brands can learn from digital businesses with Sebastian Göritz, Director of Offline Marketing at DCMN.
17:00 – 17:30
Unlocking the blockchain - Richard Bush, NYIAX
Fireside chat
Can blockchain technology solve digital marketing’s supply chain problem? A Q&A with Richard Bush, Chief Product and Technology Officer at NYIAX
17:30 – 18:15
In defence of instinct – Rob Alderson, WeTransfer
Closing keynote
How creativity and inspiration fit into a data-driven marketing world with Rob Alderson, WeTransfer
18:15 – 18:30
Closing note & thanks
18:30 – 00:00
Aftershow networking party
Dinner and aftershow entertainment
TECH LOUNGE
10:20 – 10:50
Hyperlocal cross-device advertising – Carsten Frien, Roq.ad
How multi-touch attribution and cross-device technology are defining the future of advertising.
10:50 – 11:20
TV is great, but TV + digital is better – Guillaume Belmas, Realytics
How to boost the efficiency of TV-web campaigns.
11:20 – 11:50
Morning coffee break
11:50 – 12:20
CRM automation – CrossEngage & HelloFresh
From multi-channel- to omni-channel-marketing with Manuel Hinz, Founder & Managing Director at CrossEngage and Florian Bonnet, Head of CRM at HelloFresh.
12:20 – 12:50
Data-driven creation process – Markus Mohr, StoYo Media
How to create high-performing video content with Markus Mohr, Co-Founder & VP of Operations at StoYo Media.
12:50 – 13:50
Lunch break
14:00 – 14:30
Data-driven design – Kurtis Morrison, EyeQuant
Lessons from applying machine learning to user research with Kurtis Morrison, VP Client Services at EyeQuant.
15:00 – 15:30
Preventing ad fraud – Jonas Kuhnle, Meetrics
Best practices and technical challenges with Jonas Kuhnle, Meetrics.
15:30 – 16:00
Afternoon coffee break
16:00 – 16:30
Tap into other apps' audiences – Bo Wang, 42matters
A fresh approach to mobile targeting with Bo Wang, CPO & Co-Founder at 42matters
16:30 – 17:00
Know your audience – Sebastian Haas, Talon.One
How not to overspend on re-engagement with Sebastian Haas, Co-Founder & COO at Talon.One.

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SCALE17 is powered by DCMN, the growth solution provider for digital brands.
www.dcmn.com