THE CONFERENCE FOR GROWTH MARKETING INNOVATORS
Thursday 26th of October – Radialsystem V – Berlin, Germany
WELCOME TO SCALE17
THE CONFERENCE FOR GROWTH MARKETING INNOVATORS
Break with the past. Look to the future. SCALE17 explores today’s innovations and tomorrow’s possibilities in marketing, media
and more.
Hear from digital brands that are bridging the gap between old methods and the new. Get inspired with visionary talks and concrete insights. Discover lightning pitches from innovative tech startups.
From the rise of technology like programmatic and virtual reality,
to bold new approaches in creative and media, SCALE17 is the
go-to conference for marketers with one eye on the future.
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SPEAKERS
MAIN STAGE
TECH LOUNGE
MAIN STAGE
8:30 – 9:30
Doors open & breakfast
9:30 – 9:40 am
Opening greeting – Matthias Riedl, DCMN
A warm welcome to SCALE17 by DCMN’s Co-Founder Matthias Riedl.
9:40 – 10:20
Unlocking innovation with design thinking – Corey Ford, Matter
Opening keynote
Why failed experiments are important by Corey Ford, Managing Director at Matter.
10:20 – 10:50
Creatives that convert – Sarah Moriarty, Blinkist
Case study
How to tell the right stories to boost growth by Sarah Moriarty, Head of Brand Marketing at Blinkist.
10:50 – 11:20
Influencer marketing vs traditional TV – Leetchi, Jimdo, Channel 4 & Richtig Cool GmbH
Panel discussion
Is influencer marketing the new TV advertising? A panel discussion with: Benjamin Bianchet, General Manager at Leetchi; Hillevi Lausten, Head of Media at Jimdo; Chris Braithwaite, Agency Principal at Channel 4; and Robin Blase, Founder and Managing Director of Richtig Cool GmbH
11:20 – 11:50
Morning coffee break
11:50 – 12:20
Breaking into the ecosystem – Group L'Express, Media Impact & News UK
Panel discussion
Strategies for tackling the walled gardens of Facebook, Google and Amazon. A panel discussion with Jerome Perani, VP Growth & Partnerships at Group L’Express; Carsten Schwecke, Chief Digital Officer at Media Impact GmbH; and Ian Hocking, Head of Programmatic at News UK
12:20 – 12:50
Branding the app store – Adeline Lee, Clue
Case study
Using this untouched channel to position your brand by Adeline Lee, Director of Product at Clue.
12:50 – 13:50
Lunch break
13:50 – 14:30
Winners and losers in the programmatic game – Honeycomb, Integral Ad Science, Rocket Fuel & Zalando
Panel discussion
Debating the merits of automation
14:30 – 15:00
Corporate digital fitness – Claude Ritter, Book A Tiger
Case study
Why growth hacking is a bad idea by Claude Ritter, Co-Founder & CMO at Book A Tiger.
15:00 – 15:30
Building your optimal marketing tech stack – Readly, DEINHANDY. & Earlybird Venture Capital
Panel discussion
Best practices for digital brands with: Philipp Montgelas, CMO at
15:30 – 16:00
Afternoon coffee break
16:00 – 16:30
Augmenting reality – Fast Forward Imaging & VIRE
Panel discussion
Will virtual reality and augmented reality transform marketing? A panel discussion with Anna Rojahn, Founder at Fast Forward Imaging and Larissa Kyrion, CMO at VIRE.
16:30 – 17:00
The future is optimised – Sebastian Göritz, DCMN
Case study
What the big brands can learn from digital businesses with Sebastian Göritz, Director of Offline Marketing at DCMN.
17:00 – 17:30
Unlocking the blockchain - Richard Bush, NYIAX
Fireside chat
Can blockchain technology solve digital marketing’s supply chain problem? A Q&A with Richard Bush, Chief Product and Technology Officer at NYIAX
17:30 – 18:15
In defence of instinct – Rob Alderson, WeTransfer
Closing keynote
How creativity and inspiration fit into a data-driven marketing world with Rob Alderson, WeTransfer
18:15 – 18:30
Closing note & thanks
18:30 – 00:00
Aftershow networking party
Dinner and aftershow entertainment
TECH LOUNGE
10:20 – 10:50
Hyperlocal cross-device advertising – Carsten Frien, Roq.ad
How multi-touch attribution and cross-device technology are defining the future of advertising.
10:50 – 11:20
TV is great, but TV + digital is better – Guillaume Belmas, Realytics
How to boost the efficiency of TV-web campaigns.
11:20 – 11:50
Morning coffee break
11:50 – 12:20
CRM automation – CrossEngage & HelloFresh
From multi-channel- to omni-channel-marketing with Manuel Hinz, Founder & Managing Director at CrossEngage and Florian Bonnet, Head of CRM at HelloFresh.
12:20 – 12:50
Data-driven creation process – Markus Mohr, StoYo Media
How to create high-performing video content with Markus Mohr, Co-Founder & VP of Operations at StoYo Media.
12:50 – 13:50
Lunch break
14:00 – 14:30
Data-driven design – Kurtis Morrison, EyeQuant
Lessons from applying machine learning to user research with Kurtis Morrison, VP Client Services at EyeQuant.
14:30 – 15:00
Scale your analytics... – Hans Ritschl, AskBy.ai
… Before you scale your business with Hans Ritschl, Co-Founder at AskBy.ai
15:00 – 15:30
Preventing ad fraud – Henning Strohschnieder, Meetrics
Best practices and technical challenges with Henning Strohschnieder, Director of Platforms and Partnerships at Meetrics.
15:30 – 16:00
Afternoon coffee break
16:00 – 16:30
Tap into other apps' audiences – Bo Wang, 42matters
A fresh approach to mobile targeting with Bo Wang, CPO & Co-Founder at 42matters
16:30 – 17:00
Know your audience – Sebastian Haas, Talon.One
How not to overspend on re-engagement with Sebastian Haas, Co-Founder & COO at Talon.One.
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SCALE17 is powered by DCMN, the growth solution provider for digital brands.
www.dcmn.com