THE CONFERENCE FOR GROWTH MARKETING INNOVATORS

Thursday 26th of October – Radialsystem V – Berlin, Germany

WELCOME TO SCALE17

THE CONFERENCE FOR GROWTH MARKETING INNOVATORS

 

Break with the past. Look to the future. SCALE17 explores today’s innovations and tomorrow’s possibilities in marketing, media
and more.

Hear from digital brands that are bridging the gap between old methods and the new. Get inspired with visionary talks and concrete insights. Discover lightning pitches from innovative tech startups.

From the rise of technology like programmatic and virtual reality,
to bold new approaches in creative and media, 
SCALE17 is the
go-to conference for marketers with one eye on the future.

Sign up for our newsletter to receive updates:

SPEAKERS

MAIN STAGE

8:30 – 9:30

Doors open

9:30 – 9:40 am

Opening greeting – Matthias Riedl, DCMN

A warm welcome to SCALE17 by DCMN’s Co-Founder Matthias Riedl.

9:40 – 10:20

Unlocking innovation with design thinking – Corey Ford, Matter

Opening keynote

Why failed experiments are important by Corey Ford, Managing Director at Matter.

10:20 – 10:50

Creatives that convert – Sarah Moriarty, Blinkist

Case study

How to tell the right stories to boost growth by Sarah Moriarty, Head of Brand Marketing at Blinkist.

10:50 – 11:20

Influencer marketing vs traditional TV – Leetchi & Jimdo

Panel discussion

Is influencer marketing the new TV advertising? A panel discussion with Benjamin Bianchet, General Manager at Leetchi and Hillevi Lausten, Head of Media at Jimdo.

11:20 – 11:50

Morning Coffee Break

11:50 – 12:20

Breaking into the ecosystem – L'Express + more speakers TBA

Panel discussion

Strategies for tackling the walled gardens of Facebook, Google and Amazon. A panel discussion with Jerome Perani, VP Growth & Partnerships at L’Express + more speakers TBA.

 

12:20 – 12:50

Branding the app store – Adeline Lee, Clue

Case study

Using this untouched channel to position your brand by Adeline Lee, Director of Product at Clue.

12:50 – 13:50

Lunch Break

13:50 – 14:30

Winners and losers in the programmatic game – Rocket Fuel, Honeycomb TV + more speakers TBA

Panel discussion

Debating the merits of automation with Volker Ballueder, VP Client Success at Rocket Fuel, Honeycomb TV and more speakers TBA

14:30 – 15:00

Corporate digital fitness, why growth hacking is a bad idea – Claude Ritter, Book A Tiger

Case study

Corporate digital fitness, why growth hacking is a bad idea by Claude Ritter, Co-Founder & CMO at Book A Tiger.

15:00 – 15:30 

Building your optimal marketing tech stack – Readly, deinHandy.de + more speakers TBA

Panel discussion

Best practices for digital brands with Philipp Montgelas, CMO at Readly, Robert Ermich, Founder & CEO at deinHandy.de + more speakers TBA

15:30 – 16:00

Afternoon coffee break

16:00 – 16:30

Augmenting reality – Fast Forward Imaging & Vire

Panel discussion

Will virtual reality and augmented reality transform marketing? A panel discussion with Anna Rojahn, Founder at Fast Forward Imaging and Larissa Kyrion from Vire.

16:30 – 17:00

The future is optimised – Sebastian Göritz, DCMN

Case study

Measuring indirect effects in offline marketing with Sebastian Göritz, Director of Offline Marketing at DCMN.

17:00 – 17:30

TBA

17:30 – 18:00 

In defence of instinct, how creativity and inspiration fit into a data-driven marketing world – Rob Alderson, WeTransfer

In defence of instinct – how creativity and inspiration fit into a data-driven marketing world with Rob Alderson, WeTransfer

18:00  – 18:15

Closing note & thanks – Matthias Riedl, DCMN

18:15 – 00:00

Aftershow networking party

TECH LOUNGE

Get inspired with lightning pitches from innovative tech startups

Program will be announced soon

GET YOUR TICKETS NOW

Networking Only

Regular
19
  • Valid only for the Networking Party, starting at 6 pm.

STUDENT TICKET

Regular
29
  • Only for students with a valid student card

LOCATION

GET IN TOUCH

SCALE17 is powered by DCMN, the growth solution provider for digital brands.
www.dcmn.com