THE CONFERENCE FOR GROWTH MARKETING INNOVATORS

Thursday 26th of October – Radialsystem V – Berlin, Germany

WELCOME TO SCALE17

THE CONFERENCE FOR GROWTH MARKETING INNOVATORS

 

Break with the past. Look to the future. SCALE17 explores today’s innovations and tomorrow’s possibilities in marketing, media
and more.

Hear from digital brands that are bridging the gap between old methods and the new. Get inspired with visionary talks and concrete insights. Discover the startups pushing the envelope in adtech
and beyond. 

From the rise of technology like programmatic and virtual reality,
to bold new approaches in creative and media, 
SCALE17 is the
go-to conference for marketers with one eye on the future.

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SPEAKERS

MAIN STAGE

CASE – PROGRAMMATIC TV
What Europe can learn from the US experience

PANEL – WINNERS AND LOSERS IN THE PROGRAMMATIC GAME
Debating the merits of automation

CASE – CREATIVITY IN A DATA-DRIVEN AGE
Finding your brand’s voice in a saturated market

PANEL – AUGMENTED REALITY
Are AR and VR as transformative as we think?

CASE – HACKING VIRALITY
What makes content go viral?

Panel – Building your optimal marketing tech stack
Best practices from digital brands

Case – The future is optimised
Measuring indirect effects in offline marketing

Panel – Breaking into the ecosystem
Strategies for tackling the walled gardens of Google, Facebook, and Amazon

Panel – Social advertising
Where should you spend your ad dollars? 

Panel – Influencer marketing vs. traditional TV
Is influencer marketing the new TV advertising?

TECH LOUNGE

Program TBA.
Expect lightning pitches and nuts-and-bolts talks from early stage
startups in the adtech space.

This is a draft program and subject to change at any time

GET YOUR TICKETS NOW

Networking Only

Regular
19
  • Valid only for the Networking Party, starting at 6 pm.

STUDENT TICKET

Regular
29
  • Only for students with a valid student card

LOCATION

GET IN TOUCH

SCALE17 is powered by DCMN, the growth solution provider for digital brands.
www.dcmn.com